What is Framer AI?
Framer AI is a new tool recently launched by Framer in June 2023. It claims that you can generate and publish your site with AI in just seconds. It allows you to tweak whatever you like and delete what you don’t like using their drag & drop editor.
For this article, we’ve put Framer AI to the test and recorded the process. You can see our step-by-step experience and the final result in screenshots.
Can Framer AI live up to its claims? For our demo, we’ll be creating an online shop for cosmetics products to evaluate Framer AI’s service from all angles.
Criteria for judging
Our assessment of the AI website generator will be based on the following criteria:
- Generation Experience: We’ll evaluate how user-friendly and intuitive the generator is, the process to get started, and any limitations it may present.
- Design Quality: We’ll assess the overall beauty of the design aesthetic, the relevance of color schemes, typography, and imagery.
- Level of Customization/Uniqueness: We’ll look at how much of the website can be customized and the uniqueness of the designs generated.
- Time Efficiency: We’ll assess how much work is automated by the generator and how much further customization is needed to make the website ready for use.
Framer AI Generation Process
The Framer generation experience is very straightforward, it accepts a free-flow prompt to let you enter anything you want.
We simply copy and pasted our description above into the input box and that’s it – Framer starts to generate the website for us.
You can watch as the generator creates the page for you and add sections as well as text on the fly. Here is the final end result that we got!
Not bad for a few minutes of waiting time and just the effort to write our prompt into the text box.
One thing you’ll notice is the use of icons which makes the page feel more unique. They may not be the most relevant icons for each section (i’m still trying to figure out what the asterisk looking icon above the 50k satisfied customer text means), but they do contribute to the look of the page.
You’ll note however that while we indicated pastel theme colors, a lot of blacks were used. Let’s see if we can fix that with the palette shuffler on the right side.
After shuffling it many times, it still looks like black is a very dominant color in our website. However it is a very neat feature and you can play around with other color palettes as well as different display fonts.
Verdict
Generation Experience: With Framer, the process begins by inputting our prompt which is very flexible. An instant design is generated, and with the shuffle feature, you can easily change the palettes and display fonts.
Page Design Quality: The design of the Framer boasts a cohesive theme with well co-ordinated color palettes and unique fonts. The generator seems to rely heavily on blacks, regardless of the selected palette.
The design looks slightly over optimized for mobile in general, the font sizes on desktop can be too big, and the structure can be overly simplified to make sure that it’s easy to reflow correctly on mobile.
Images are desaturated, which means that you get a lot of black and white images, or single tone images. It looks like Framer is doing this to avoid color clashes between the images and the color scheme.
Level of Customization/Uniqueness: The unique icon choices makes the page look more custom. You can also use the shuffle feature for fonts and colors, which provides some degree of customization. Furthermore, you can use their drag and drop editor to customize anything else on the page.
Time Efficiency: The text content is auto-generated, which can be a time saver, but the stock images may need replacement.
Special Callouts: Framer stands out with its use of unique icons that lend a custom feel to the page.
How does it stack up against other AI Website Builders?
The AI website builder space is experiencing rapid growth, with new solutions emerging frequently. However, finding the right tool that truly assists you in saving both time and money can be challenging.
For a comprehensive breakdown of various website builders, including Framer, you may find our regularly updated blog post particularly helpful. It provides an in-depth analysis of their features, unique selling points, limitations, and overall performance. By staying up-to-date, you can make an informed decision and choose the best option for your website building project.
To find out more about:
- Framer vs Hocoos
- Framer vs Durable
- Framer vs 10web
- Framer vs PageGPT
- Framer vs WIX ADI
Click to view our comparison article with screenshots and feature summaries.